Brightspeed App Redesign

Role: Lead Content Developer and Senior UX Copywriter

Brightspeed is a low-cost internet provider working to bring high-speed internet to underserved communities. They wanted to take their app from a disjointed, often confusing space where customers struggled to complete basic account management tasks, to a ridiculously easy experience that prioritized self-service and increased adoption through concise, action-oriented language, intuitive design, and a strategic content hierarchy. Working closely with strategists, UX and UI designers, product partners, and client stakeholders, I wrote copy for each touchpoint within the entire experience.