Brightspeed Buy Flow Redesign

Role: Lead Content Developer and UX Copywriter

Brightspeed’s existing fiber internet buy flow made it difficult for prospective customers to navigate their options and find the information they needed at each stage of the purchase journey. A complex, accordion-based experience created friction, contributed to customer confusion, and led to high drop-off rates.

Working alongside UX/UI designers and cross-functional partners, we set out to create a simpler, more intuitive path to purchase. The redesign broke the experience into clear, manageable steps, improved navigation and plan selection, and made key information easier to find and understand. Clear, purposeful copy helped transform a confusing purchase journey into a more intuitive end-to-end experience, which led to a 77% checkout rate and 2× year-over-year fiber growth.